Since 1955

As early as 1969, the brand launched a swimwear line – and a look back at older photos reveals that men’s swimwear was part of it too.

There is something timeless about them – an elegance that still catches the eye today.

Today, Lisca celebrates every woman with a stunning array of bras designed to suit every style, shape, and desire. Modern trends place comfort, softness, and breathability at the heart of every design, creating lingerie that feels like a second skin – light, gentle, and effortlessly elegant for day-to-day wear.

When Lisca, in the 1960s, carried its creativity and expertise from the world of lingerie into swimwear, it was a groundbreaking decision.

Today, it’s hard to imagine life without a bra — and we’ve become rightfully demanding when choosing one. After all, it needs to keep up with every twist and turn of our modern lives.

To mark this special anniversary, we’re sharing the story behind our creations — from the very first sketches to the shop shelves. But it’s more than just products. They pass through many hands, connect hearts and minds.