When we browse through Lisca’s archives, we always discover something interesting. Lisca has never been known solely for women’s lingerie and swimwear. As early as 1969, the brand launched a swimwear line – and a look back at older photos reveals that men’s swimwear was part of it too. Images from that time showcase interesting cuts, bold colors, and patterns that perfectly reflect the fashion of the era. Male models often appeared alongside women, creating lively and dynamic compositions.
In 2012, Lisca took a step forward by introducing the Lisca Men line – comfortable briefs, T-shirts, and soon after, pajamas. Of course, men’s swimwear remained part of the offer. Today, the entire collection continues to uphold the quality and comfort that have always been hallmarks of the brand.
Fun fact: men’s underwear is still frequently purchased by women, but more and more men are recognizing the quality and comfort of Lisca’s designs and choosing them for themselves.
Lisca, then, has long been not just for her – but for him too.
